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Respect your brand.

I went to a networking group a while back, and met some great people. The format was very casual, it was in a home, and everyone laid out there literature on coffee tables, and we sat around and chatted, introduced ourselves, and had coffee while looking through various handouts and business cards on the table. One particular business caught my eye – they had a business card, price list, post card, and brochure all laid out together on the table, and the company name was in a different font on every piece. There was no branding whatsoever, and when I asked the woman why she had done that, she responded “because I love fonts!” Well, I’m thinking in my head […]

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